At the end of our metric alignment process, we deliver a ‘Metrics Handbook’—a single source of truth covering your top metrics (e.g., MRR, churn, conversion). No more scattered documents or contradictory formulas. Here are excerpts from real (or fictionalized) handbooks we’ve produced, so you can see exactly how each metric is documented
(DataFlex Inc.)
See how DataFlex Inc. standardized their MRR across finance and product teams, clarifying annual deals, seat expansions, and partial months.
(NovaVentures)
NovaVentures' final Conversion Rate doc shows how marketing leads and finance's top-line revenue funnel merged into one official definition—no more CEO vs. CMO confusion.
(Giga Innovate)
Giga Innovate's final Churn doc covers mid-month cancellations, annual plan handling, and partial refunds—aligning advanced product analytics with the CFO's reporting needs.
With a single handbook detailing each metric’s purpose, formula, inclusions/exclusions, and ownership, every team references the same definitions. Whether it’s MRR, churn, or conversion, you no longer guess which dashboard or doc is correct—there’s one authoritative guide to unify your metrics
Clear formulas everyone agrees on
Defined metric ownership
Approved change process
If you're ready to transform your data chaos into a unified Metrics Handbook